ABOUT US
In 2022, Indhura Apparels and Outfits Pvt Ltd launched RICHOR, a new brand of Men’s Innerwear . Indhura is a rapidly growing company in the textile industry in India, with diverse business experience across yarn, fabrics, and garments. Indhura’s unwavering commitment to quality, excellence, transparency, and good governance has facilitated its rapid growth and success in India.
WHO WE ARE
With over 20 years of experience in the textile industry, Indhura Apparels has gained extensive expertise in yarn, fabrics, and garments. Inspired by the Indian style and design of crafting clothes, RICHOR is a brand that aspires to bring innovative designs to the market. RICHOR’s product line is curated after extensive research into customers’ needs and comfort.
RICHOR is committed to providing 100% quality wear that is skin-friendly, smooth, soft, and luxurious. The brand also supports the sustainable fashion movement and seeks to foster change in the fashion industry towards greater ecological integrity. RICHOR’s goal is to provide customers with comfort and durability in both innerwear and athleisure.
OUR VISION
Our vision at the Men’s Innerwear Company is to become the leading brand in men’s underwear, recognized for our commitment to quality, innovation, and customer satisfaction. We aim to create comfortable and stylish undergarments that provide men with confidence and support throughout their day-to-day activities. We strive to constantly improve our products, services, and operations to meet the evolving needs of our customers and stay ahead of the competition.
OUR MISSION
Our mission at the Men’s Innerwear Company is to design and manufacture high-quality, comfortable, and fashionable men’s undergarments that exceed our customers’ expectations. We are committed to using only the finest materials and employing the latest technologies and production methods to ensure the durability, comfort, and style of our products. We are dedicated to providing excellent customer service and fostering long-term relationships with our customers by listening to their feedback and continuously improving our products and services. We believe in ethical and sustainable business practices and are committed to contributing positively to the communities in which we operate.